Meet the Team

As a woman-owned and run team, The Vinícola has always supported other women-owned and BIPOC, independent, and family-run enterprises.

Founder & CEO

Erlinda is an esteemed technology policy and governance expert with over 20 years of experience in international, federal, and state government affairs. She has advised various organizations, including Accenture, the US Army, and leading alcohol beverage companies. As a sommelier, educator, and judge, Erlinda is dedicated to supporting independent and minority-owned brands in the wine and spirits industry. Formerly the Director of Communications and Education at the Mezcal Institute, she has become a leading authority on agave spirits. As Global Ambassador for COMERCAM, Erlinda continues to advocate for and educate about Mexico's national spirit, mezcal. A frequent speaker on technology, economics, diversity, and gender equality, Erlinda holds a Bachelor of Arts from Rutgers University and a Master's in Public Policy from Georgetown University.

Our Story

The Vinícola is a women-owned and run wine and spirits education and consulting business; Erlinda A. Doherty, our CEO and Founder, wears several hats as a sommelier, wine writer, judge, and now a consultant for AI in the beverage industry. The idea for The Vinícola came to life in 2016. Inspired by the Spanish word for winery, “Vinícola,” the Italian word for wine, “Vini,” and the nickname for the state in which Erlinda was living at the time, South Carolina, lovingly called “Cola” by its residents. Thus, The Vinícola came together with the sentimental meaning of “Wine in Cola.” The Vinícola has led the team on adventures worldwide, including Peru, Botswana, Paris, California, Ireland, and Australia! We’re so lucky to work together in this industry while dabbling in many different areas, including writing, speaking, marketing, and content creation, while exploring so much of the world. However, the BEST thing about being in the wine and spirits business is meeting all of YOU, which, speaking of, we hope our new website allows us ample opportunity to connect with the fantastic, hardworking, and dedicated individuals throughout. We love exchanging stories and hearing about all of our unique journeys. We love hearing from you; make sure you’re following us on social media, @TheVinicola, and don’t hesitate to email us. Cheers!