Are you doing Dry January? What does the data say? Well, it’s not clear cut but macro data suggest many folks are at least participating in “Try January,” finding ways to reduce alcohol consumption this month via lower alcoholic beverages. Personally, I elect not to
participate as I feel like this persistent pandemic justifies a “wet” January–at least for me! But read on for some interesting–and conflicting–data points on this phenomenon:
The New York Times found anecdotally that while many are not going fully dry because of the effects of the pandemic, some are trying to reduce alcohol intake and have dubbed this “Try January.” By contrast, based on The Morning Consult's survey data, the Dry January movement continues to grow in 2022 as consumers choose non-alcoholic beverages; finally according to Decanter, there is no science to support the healthy claims of Dry January and that regular, moderate drinkers are better at procession alcohol than those who engage in abstinence.
Regardless of reports, we all know that moderation and balance are key in whether you choose to enjoy or abstain, especially during this pandemic. My interpretation of Dry January is slightly more literal: I have a palate penchant for dry wines and spirits that are crisp, refreshing, and elegant. And as such, I’m enjoying Jerome Galeyrand Bourgogne Aligote (Bourgogne’s “other” white grape); Mendel Cabernet Franc Parage Altamira 2019 (BDX’s “other” red grape); Alta Vista Brut Nature (bone dry, trad method bubbly from Mendoza); and Mezcal Amaras Espadín (seductively complex in its herbaceousness).
So tell me, are you dry, wet or “trying?”